Senada* Theory

ชนิตา  ปรีชาวิทยากุล – เอกลักษณ์ ที่โดดเด่นของ Senada คือจุดสวยของ ชุดวินเทจร่วมสมัย ที่มีโครงสร้าง แบบเรียบง่าย แต่ซ่อนดีเทลต่างๆ เข้าไว้ด้วยกัน อย่างแยบยล 

Senada* Philosophy

Chanita Preechawitayakul, We believe that fashion is a lifestyle expression. Not just about trends or a certain “look”, fashion involves a whole range of attitude, mood, and personality. Honoring the individual spirit, our collections offer innovative options that complement one’s own distinctive style. Never dictating a singular trend, we create fashion that embraces each woman’s unique character. Our designs aim not only to sell, but to inspire women on the art of dressing. Don’t be afraid to experiment and have fun, because “to be beautiful is to be yourself.”

Senada* Design Inspiration

A fusion of vintage romance, ethnic charm, and savvy street style, our designs are both feminine and cutting-edge. Drawing from everyday life, we transform ordinary elements into something totally new. An old ceramics’ design becomes exquisite embroidery, grandma’s tablecloth inspires a kitschy dress pattern, and old textiles reconstruct into hip streetwear. Common objects gain a fresh new life through the Senada* vision. In homage to tradition, we incorporate a range of ethnic influences in our designs. Indian embroidery, Chinese silks, and Thai patterns transform into contemporary urban looks. We celebrate fashion history by retaining a vintage sensibility. With the right imagination, we can update a vintage look into something hip and new.

Senada* Collections

Senada* The original ready-to-wear label of inspiring streetwear with a
unique flair. Available at leading department stores.
Senada* theory    An exclusive “couture”-like line featuring the finest materials
and hand-crafted details such as precious Thai and Chinese
silks and Indian embroideries.

Senada* Customers

Our customers are fashion conscious, confident women, ages from 20-40’s, with a strong sense of individuality. The Senada* woman is bold and independent yet retains her feminine allure. Admired for her impeccable taste, the Senada* woman is often the style-setter in her community.

Senada* Quality

We demand the highest standards of quality in our garments. From selecting the best fabrics from all over the world to the final stages of production, our meticulous attention to detail ensure that every garment bears the Senada* stamp of quality as well as style. Every Senada* creation must pass our international standard of quality control before it reaches the store or showroom.

Company Profile

Strong Waves Co., Ltd. Is a progressive and innovative company which currently produce stylish and fashionable women’s wear under label Senada*and Senada* theory

Senada@ Bangkok

Senada* theory available at :

• Senada* Theory  2nd floor Gaysorn

Senada* available at :

• Senada*  3rd floor Siam Center
• Central Department Store  Chidlom Branch
• The Emporium Shopping Complex
• Siam Paragon Department Store
• Zen Department Store

Senada*theory for International Market

• United States available at    : New York, Los Angeles, Washington DC
• Europe available at             : London, Paris, Milan, Spain, Sweden, Denmark, Greece, Belgium, Switzerland
• Asia available at                 : Tokyo, Taiwan, Korea, Singapore, Malaysia, Indonesia

Contact Address :
Strong Waves Co., Ltd. : 1066 Ramkamhaeng Rd., Huamark, Bangkapi, Bangkok 10240
Tel  : +66 2 735 1267-69
Fax : +66 2 735 1717
E-mail : contact@senadatheory.com

Contact person : Ms. Wern