Reflecting current global fashion trends, Gaysorn is today revealing to an eager audience its new ‘Urban Chic Street’ – Gaysorn’s bold initiative to showcase the ‘urban chic’ Thai style. A special presentation by top Thai designers and talented stylists features the very latest collections of Senada Theory, Kai Boutique, Fly Now, Kloset Red Carpet, 27 Friday, Zenithorial, Greyhound, Muse by Good Mixer, Good Mixer, Sarit, Issue, munchu’s, Muung-Doo, Sretsis, Tango, Jogema and Olivia Diamonds
Located on the second floor of Gaysorn, the Urban Chic Street concept has been inspired to express individual identity with a tailored mix and match for today’s urban dweller seeking individuality and wearability in clothes that match personal lifestyle and personality.
Young Thai celebrities including Pavenalak Limpichart, Sheranut Yusananda, M.L. Asadith Diskul, Nathaphol Pattamphol, Sarunyu Prachakrit will model this first inter-brand mix and match as part of the Urban Chic Street launch event.
Gaysorn Urban Chic Street
Spring/Summer 2007 collection
Fly Now
The impression by Chamnan Pakdeesuk
Inspired by the hot summer days and vibrant colors of Rio de Janeiro, every piece of Fly Now’s latest collection promises a summer of fashion and love. Fun, frivolous dresses in mouthwatering shades. The joyful palette works best on ultra soft and luxurious silk decorated with metallic thread.
Greyhound
Summer Carnival by Bhanu Inkawat
This hound goes on a trip to Barcelona, the hometown of Antonio Goudi and explores Goudi’s surrealism; tastes the city’s carnival and loves the town’s culture. The hound transforms its experience and love for Barcelona in its own language of fashion but retains a sense of traditional culture and magnificence. A subtle blend of playful romance and languorous femininity, contemporary, refined and just right for now.
Issue
Prabhati by Roj Singhakul
Issue has displayed its fascination with music in its most recent ‘Prabhati’ collection inspired by a song with the same name from Ravi Shankar’s East meets West album. And East does meet west flawlessly here. Constructed in silky fabrics, the collection features special details in Issue’s original print design including intricate embroidery that marks a chic statement that will look perfect on you night and day.
Kai
Summer night by Somchai Kaewthong
The new collection from the Kai label is overflowing with sweet feminine prettiness and the chic individuality. Every piece is marked by vibrant colors of summer yet contains an air of an eternal Kai boutique classic. It will let you work the day-to-evening transition with absolute elegance.
Kloset Red Carpet
Behind the Glass Box by Mollika Ruangkritaya
“Street Couture” blends the street style with refined glamour adding a classic touch in this Kloset collection. Featuring patchwork and knotted tie that represent a mix of modernity and handmade techniques in Thai silk, transparent Thai silk, silk chiffon, cotton, printed cotton and silk and metallic finished cotton with the innovative use of plastic mosaic. The message is clear – today’s woman is a sweet and sexy who is, above all, thoroughly modern.
munchu’s
Stealing Beauty By Munchumas Numbenjapol
A young girl spent her summer holidays in Southern Italy hoping to fall in love. The contest between a sense of poetic romance, ideal love and the sexy, daring, free-spirited urbanite is seen in the collection’s concept—sexy and beautiful in the colors of gold, silver, copper and light denim. The rebellious touch is added with the micro-mini and ultra-short skirt.
Muse and Good Mixer
The Journey of 40 Degree by Chaichon Savantrat
This vibrant summer heat photographs the Hippy in flowing dresses, hip prints and joyful colours. Hippy-inspired dress with a mix of Bangkok lifestyle is the keynote of collection. The colour on printed cotton. Dreamy, feminine and so hip it hurts, the Hippy revival is where it’s at for this vivacious season.
Muung-Doo
Cruise collection by Rattapol Yoltawin
To honour the American Couture’s James Charles, this collection focuses on the fusion of shape and shade. Easy loose silhouettes play with layers and added volumes invent a new shape for summer, while silky fabrics sing the sweet tune of playful romance and clean simplicity.
Sarit
By Sarit Ratanavadi
The love of Thailand Northern Tribal handicrafts and its na?ve art drives this latest collection in a lively, vibrancy touched with a spirit of innocence. The joyful palette and patterns reveal intricate embroidery and expertly crafted classic Northern detailing.
Sretsis
Flying Underground by Pimdao Sukhahuta
Neon-lights and the spirit of the 80-s youth deliver the juxtaposed extravagance with the ordinary, creating a subtle clash between two opposites in this season’s collection. Brutally feminine in chiffons and jersey, Boyish charm is borrowed to produce an androgynous image. Blazer suit with luxe metallic frock creates an incredibly sleek, sexy appeal.
Senada Theory
Elegance, Classic, Simplicity and Subtlety by Chanita Preechawitayakul
Theorize about the cacophony of opposites, languorous femininity is challenged by menswear narrow lines and stripes, confectionery colours are countered by dark shades. The collection plays with higher hemlines and incredible fabrics that compliment the female contours. Applique detailing, frills and pastels team up with key colours of black, white and gold. Feminine, yet heroie. Practical, yet far from conventional.
Tango
By Kanvara Pechdasada
Tango’s signature attractive colour combination and its chic adornment now chant a new mantra of Indian allure. The vibrant colours pair up with loveable ultra-girlie prettiness that makes each piece daringly desirable and far more playful.
Zenithorial
All about Length by Adisak Rojsiriphan
Zenithorial’s latest collection stays unique with its sublime tailoring techniques and the finest fashion sense that brings fine art to the runway. The collection gives a sense that fashion is a piece of living art. The lively cartoon characters on fabric and accessories in black, white, brown and olive-green are created by renowned artist Nuantong Prasarnthong.
Olivia Diamonds
My Holiday by Orawan Ingkhasit
Sensational summer. Young girl in love. “Happy, happier and happier still” is the message emanating loud and clear. The new season’s collection embraces extremes of hot colours and fun designs. Diamonds, and colourful gemstones burst into joyful colour palettes. Live life in outrageously beautiful colour. It looks fabulous even teamed with a simple T-shirt and jeans.
Jogema
Sixth Sense by Tanikan Sukwathasiri
With a strong faith in the simplicity and the infinite possibilities of the hexagon, Sixth Sense proudly presents its latest collection inspired by this six sided graphic form. The collection celebrates on the beauty of this simple yet dynamic beehive-like shape, and resulting in incredibly creative and infinite design possibilities.
